Some people apply for jobs. Others create the role they were born to fill. That’s exactly what happened when Rhojohnae walked into the Your Inner Fat Girl Ambassador casting call and without flinching shot her shot.
And baby… she didn’t miss.
I’m beyond excited to announce that after 90 days of working together behind the scenes, Rhojohnae is officially stepping into the role of Creative Director for Your Inner Fat Girl—and honestly, she’s been giving CD energy from Day 1.
From Hallways to Hustle
Our journey goes way back—we went to high school together. But reconnecting in this capacity reminded me just how full circle the universe can be when alignment meets action. Watching her go from the casting call to leading creative strategy has been inspiring, affirming, and just the confirmation I needed that she’s the one for this role.
Why She’s a Fit
There are three things I value most when bringing someone into this brand: fearlessness, accountability, and thoroughness. Rhojohnae checks all three.
- She’s fearless, not just creatively—but personally. She challenges me. She offers alternative perspectives. She pushes the envelope. She thinks big.
- She’s accountable—I can trust that if she says she’ll deliver, it’s already in motion. No hand-holding, no micromanaging. Just results.
- She’s thorough to the detail. From creative decks to campaign execution, she doesn’t skip a beat—and she showed that from the very beginning with the Fat Five Ambassador rollout. Every visual, every caption, every concept had her fingerprints all over it.
Beyond that, she recently shared something that made me respect her even more—she’s neurodivergent, and instead of letting that define her limits, she’s made it part of her superpower. The way she approaches creative ideation, systems, and storytelling is truly one of one.
Creative Direction, Unboxed
With a background that fuses brand storytelling, artistic direction, and an intuitive understanding of culture, Rhojohnae is a force. Through her work at rhojohnae.com, you’ll see that she doesn’t just design things—she builds experiences. She’s not just about aesthetics; she’s about impact, mood, intention, and vision.
Whether it’s building out immersive campaigns, structuring rollouts, or helping me dream bigger than I thought possible—she’s the creative mirror I didn’t know I needed. Together, we’re going to stretch what’s possible for fat girls everywhere and make damn sure they feel seen, sexy, and centered.
This is a new chapter for Your Inner Fat Girl, and I couldn’t think of a better person to help shape the narrative.
Let’s get into it.
XO, Natalie 💋Founder, Your Inner Fat Girl
42 Replies to "Meet the Visionary Behind the Vibe: Rhojohnae Joins YIFG as Creative Director"
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